Data Usage & Tracking Policy

What We Track and Why

Look, we're not going to pretend this is simple. When you visit avelinetyra.com, we use various tracking methods to understand how people interact with our budget deviation analysis tools. Some of this tracking is essential – without it, you wouldn't be able to log in or save your financial data. Other tracking helps us improve the platform and show you relevant content.

We believe you should know exactly what's happening with your data. So here's the breakdown of how tracking actually works on our site.

Types of Tracking We Use

How Tracking Technologies Actually Work

Most people think of "cookies" as the only tracking method, but there's more to it. We use several different technologies:

• Browser cookies – small text files stored on your device that remember information about your visit
• Local storage – similar to cookies but can hold more data and doesn't expire automatically
• Session identifiers – temporary markers that exist only while you're actively using the site
• Tracking pixels – tiny invisible images that tell us when you've viewed certain content
• Device fingerprinting – collecting information about your browser and device configuration

When you interact with our budget deviation tools, these technologies record things like which features you use, how you navigate through reports, and what settings you prefer. The data gets sent back to our servers where we analyze patterns and trends.

What Happens to Your Information

We keep most analytical data for about 26 months. That gives us enough historical information to spot trends and seasonal patterns in how people use the platform. Essential function data stays as long as you have an account with us – we can't provide our services without it.

Marketing tracking typically expires after 90 days, though some campaign data might stick around longer if we're measuring the effectiveness of specific outreach efforts throughout 2025 and into 2026.

If you delete your account or request data removal, we'll clear out everything except what we're legally required to keep for financial record-keeping. That's usually about seven years for Australian tax purposes.

Third-Party Services We Work With

We don't operate in isolation. Some tracking comes from services we use to run the platform. For example, we use analytics providers to understand user behavior, hosting services that may log access patterns, and security tools that monitor for suspicious activity.

These third parties have their own policies about data handling. We vet them carefully and only work with providers who meet Australian privacy standards, but once data leaves our servers, it's subject to their policies too.

Questions or Concerns?

This policy tries to be straightforward, but data tracking is inherently complicated. If something doesn't make sense or you want to know specifics about what we've tracked for your account, just ask. We're happy to provide detailed information about your specific data.

We update this policy occasionally as we add features or change how we handle data. Major changes will be announced through email and on the platform. Minor updates might happen without notification, so checking back every few months isn't a bad idea.